Pink landscapes and icy dessert sampling at Singapore’s new Museum of Ice Cream.
Do you have a soft spot for ice cream? Well, going by the statistics presented at the new Museum of Ice Cream at Loewen Road, you’re likely to. The icy sweet counts among the oldest and most consistently popular snacks in the world.
A yummy adventure to indulge in amidst the current gloom, this new unusual attraction in Singapore isn’t really a “museum” with historical ice cream-making machines and the likes of, though there are plenty of related trivia and facts to feast on. (Referred to as Sprinkles)
Instead, it’s more of an experience through a series of pink, themed, surreal chambers. With four of these halls providing free tasting.
Yup. The ticket comes with tastings of different types of ice creams, including Singapore’s very own potong tubes. Let me just highlight that if you’re visiting, don’t go with a full stomach. You want to have space to try all the samples.
(Have I mentioned the samples are free flow?)
Getting to Loewen Road
I like to begin with this. If you’re heading there using public transport, take note. There are no MRT stations within walking distance. The nearest bus stop is also a 10 – 15 minutes walk away, with the route in-between an unmarked and confusing one.
It was also drizzling when I visited, and so it wasn’t a breeze identifying all the winding roads while checking Google Maps, while fumbling with an umbrella. That said, it did give me the opportunity to explore Dempsey Hill, sort of. But that’s another story and I’d leave those discoveries for another post.
The Museum of Ice Cream (MOIC) Experience
As mentioned above, the “MOIC” experience is a journey through various selfie-perfect chambers. As with so many other attractions in Singapore this year, you also have to indicate a visiting time when buying your tickets online.
On the latter, I didn’t see any ticket booth when there, so I presume you must pre-purchase your ticket(s) and pre-book your slot before going. Hate to highlight this as well, but if you’re medically eligible for COVID-19 vaccination, you MUST be vaccinated before permitted entry.
Going into background information, the MOIC is operated by Figure8, and there are two similar museums in New York City and Austin. In other words, the Singaporean exhibit is the first in Asia.
I’m also going to run into tens of pictures if I show photos from every room. So I’d just list down the five displays that I most enjoyed.
Fun and Games
The MOIC experience is not just about displays and tasting, of course. There are various simple games to enjoy too.
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Ice Cream Tasting at the MOIC!
Is this the main attraction of the MOIC visiting experience? It was for me!
In short, you get to try four types of ice cream. Sherbet, soft serve, potong, and sandwich wafer. The latter two types pay homage to Singaporean tastes and heritage, and are correspondingly served in local flavours.
MOIC Gift Shop and Café
Last but not least, there are a small gift shop and café. If you need something warm after all those icy treats, have a coffee at the outdoor café!
The Museum of Ice Cream is at 100 Loewen Road, Singapore 248837. Opening hours, currently, are Thursdays to Sundays, 10 am to 10.30 pm. Remember to buy your tickets online before visiting! Tickets for single adults start at SGD 46/-. (2023 prices)
Update Nov 2023: Revisited the museum for the festive “Pinkmas” celebration. Here’s the video I shot.