17 Ways to Get Your Brand New Business Noticed

17 new business tips
17 new business tips [Image from Pexels - CC0 Licence]

All entrepreneurs would know. Starting from the very bottom as a brand new business owner can feel like you’re climbing an uphill battle at times. If not, all the time.

That being said, if it makes you feel any better, all new business owners have been there at some point and they’ve managed to reach their goals and grab the attention of their ideal customers. Getting noticed in a busy industry can be difficult when you’re just starting out, but there are a handful of proven methods that can help you stand out from the crowd.

Whether you’re chasing new and innovative social media strategies, or you’re hoping to collaborate with another local business as part of your launch, there are so many different techniques for you to try. Consider some of the following simple, cost-effective methods and you will soon be on your way to standing out in a busy industry as a brand new business owner.

1. Catchy Brand Name

The beauty of starting a brand new business venture is that you have complete free reign and can get creative with your brand name.

Deciding on a brand name that feels “right” can be difficult, but it’s always worth spending extra special effort on this. A catchy and innovative brand name will help you put your best foot forward when launching a new business.

2. Innovative Concept

Simply having a unique concept for your business is often enough to get you noticed when you’re starting out. It’s okay to be inspired by other businesses, but creating a carbon copy of another successful business is a big no-no. Copying might even get you sued.

You want your small business to be a hit in its own right rather than create a similar business model to others in your industry.

3. Leaflets

When you think about a timeless marketing strategy, leafleting and flyering is one of the best methods you can try when you’re launching a new business. Spreading the word in your local town and looking into high-quality leaflet printing will give you some excellent marketing collateral to kick-start your business success.

When distributing, make sure you also head to a place where you’re likely to meet your target audience. You want to mingle with the right people. Whoever receives your leaflets must be interested in your new business too.

4. Business Cards

Whilst handing out high-quality leaflets, you may also want to think about pairing these with a business card.


This might sound old-fashioned but oldies are often goodies, with a lot of people, including young professionals, finding electronic cards and contacts hardly as easy to manage as they seem.

Being able to give out your name, social media handles, and phone number to potential clients in a physical form is moreover hugely valuable as it will instantly help you to make a connection professionally. Not to mention, nowadays, it might even help you stand out from the electronic crowd.

5. Local Advertising

Is there a local business that you can collaborate with when it comes to your launch date? Local advertising is invaluable especially when you’re trying to get your business off the ground. For example, you may want to set up a pop-up shop in a local cafe or establishment that usually attracts your target demographic.

It’s the perfect way to get your business up and running. A great way to swiftly gain an influx of potential customers in your local area.

6. Top Search Engine Rankings

Working on your search engine optimization (SEO) techniques from the outset is going to serve you well in the near and distant future.

Although you may be fighting against the top players in your industry when you’re just starting out, there is truly no better organic method to grow your new business in these nascent stages.

Take note, though. You have to be willing to play the long game when it comes to SEO. But rest assured,  it will start to pay off when you conduct the right keyword research and dedicate some time to this marketing technique each week.

7. Smooth Website

There is nothing more frustrating than trying to navigate a subpar website that hasn’t been professionally created or optimised. Of course, there are so many user-friendly templates you can use, but there is nothing quite like a smooth and professional website, especially when the business is brand new.

An optimized, SEO-friendly website sets the tone for everything you have to offer and makes the experience so much more enjoyable for your audience.

8. Clear and Concise Wording

Hiring a professional copywriter will always be money well spent, as it can help you create an authentic connection with your target audience. Clear and concise wording on your emails, social media, and website will also help your consumers connect with your business ethos and get you noticed in a busy market.

9. Professional Imagery

A (good) picture tells a thousand words, yes?

Great imagery on your website will be a direct reflection of how professional your brand appears to your target audience. Having professional pictures taken of your products and members of your team will furthermore help you to appear welcoming and on brand, from the moment your customers come into contact with your website.

10. Collaboration

Working alongside other people in your industry who have a similar target audience as you can help skyrocket your visibility right away.

To do so, conduct a little market research in your initial stages to gain useful information about small businesses in your space, then reach out. Some of these businesses could be direct competitors but even so, synergy might be possible. The pie is often too large for just one diner.

With some sensibility, a win-win partnership could be fostered.

11. Networking

Speaking to other people who run businesses in your industry, especially new entrepreneurs like you, can help elevate your brand in more ways than one.

Networking is such a brilliant opportunity when you’re just starting as it helps you to make connections with professionals who may be able to help you in the future. Whether they’re giving you some tailored advice, or  referring their customers to you for another type of service, you should always dedicate time and attention to people who have more experience than you.

12. Social Media Strategies

Social media will always help when it comes to building up a business from scratch.

It’s challenging, though. Social media strategies come in many different shapes and forms, and it’s all up to you to decide what is going to work best for your target audience—it’s a monumental task.

Don’t be disheartened and do be patient. Like SEO, play the long game and keep at it. Choosing the right social platforms is all part of doing good market research during the initial stages so that you can grow your business from a well-informed and data-driven position.

13. Authenticity

Growing a business from scratch is all about leading with authenticity and transparency. Being open on your website about how you create your products and the processes you go through to get them from A to B will be enticing to your audience. It will also attract investors and in some cases, be necessary for government funding.

Taking your target demographic behind the scenes moreover helps you build a brand that is based on trust. Your brand new business will want this sterling reputation from the outset.

14. Good Reviews

As soon as you have worked with your very first customer, get some positive words in the form of a testimonial from them.

Having a multitude of good reviews on your website and social media can give your new business a positive reputation from the outset. These types of marketing boons cannot be bought, so it’s important to exceed customer expectations from day one to receive these glowing reviews.

15. Enticing Offers

As a new business, you need to create enticing launch offers to help get your new customers over the line right away.

Getting lots of people rushing through your door with an offer that is hard to miss will help grow your audience quickly and build excitement around your new products and services, hype that will continue to benefit you for a while. As for how to do it, it’s up to you how to advertise these offers, but know that there will always be a good platform in social media when it comes to launching a one-off offer for your target audience.

16. Excellent Customer Service

When it comes to making a good name for your brand, it’s important to put customer service at the forefront. The importance of this cannot be overstated.

Even if you haven’t quite figured out all of the logistics of how your business will operate on a day-to-day basis, you can always put time and effort into your customer service strategies. Answering questions promptly, providing quick solutions to issues, and guiding your customers through the journey in a friendly and welcoming way will work wonders, if not miracles, for any brand new business.

17. Friendliness

Last but not least, consumers will always remember which businesses made them feel welcome in their world, so it’s important to be friendly at all times. Being a friendly business owner can also go a long way when you need to collaborate with other business owners in the same industry. 

Summary: Effective and Cost-Effective Boosts for All New Businesses

Some of the strategies mentioned above are extremely cost-effective and quick to implement, especially if you’re a brand new business owner. You probably wouldn’t have a huge budget to work with when you’re just starting out, so it’s important to capitalise on strategies that don’t cost a lot of money. Down the road, costs become even more important when you start investing in new equipment, expanding staff count, etc.

The cost-effective ideas explored above will bring you one step closer to getting noticed by the right people as a brand new business.

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17 Ways to Get Your Brand New Business Noticed
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17 Ways to Get Your Brand New Business Noticed
Getting a brand new business noticed is an uphill task for all entrepreneurs! However, these 17 proven ways can make the task easier.

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