bright | New foodpanda House Brand with Pocket-Friendly Prices

foodpanda launches bright house brand
foodpanda launches bright house brand. [Images by foodpanda]

Good news for foodpanda fans, and all who need more help managing current (super) inflationary prices.

Pau Pau’s favourite delivery platform has just launched bright, a house brand featuring a new line of high-quality groceries and household staples at affordable prices.

Available exclusively on pandamart, bright carries over 250 products spanning three categories to cater to all consumer needs. The three categories are:

  • brightfarms delivers fresh meats and produce
  • brightyums offers ready-to-eat meals, pantry staples, beverages, and snacks
  • brightspots for cleaning supplies and other home essentials

An Upgrade of foodpanda’s House Brand

bright is an upgrade of foodpanda’s house brand which initially debuted as brightfields in 2021 to trial a handful of pantry essentials such as eggs, tissues, and mineral water. Following growing consumer demand and positive feedback, the product range was gradually expanded to cover a wider variety of products, with bright now boasting over 250 popular items.

“Consumers want high-quality groceries and household products that can be conveniently delivered at affordable prices,” elaborates Kevin Zagolin, Director of Quick Commerce, foodpanda Singapore. “We see increasing demand for house brand products, with one in two pandamart orders containing house brand items.”

“The introduction of bright aims to fulfil consumers’ desire for affordable convenience through a thoughtful curation of fresh groceries and reliable home essentials they can effortlessly tick off their shopping list.”

Consumer Appetites Comes First

Designed with consumers in mind, bright introduces a growing product range that is localised to the needs and palates of Singaporeans.

This includes uniquely-Singaporean snacks such as potato wheel crackers, iced gem biscuits, and tapioca chips, and convenient pre-sliced proteins such as beef ribeye shabu shabu, crimson red snapper hotpot slices, and more.

Passionate cooks will enjoy brightfarms’ wide range of meats including whole golden pomfret, premium Japan oysters, and premium frozen marinated meats such as konbu aged steak and sea salt butter aged steak.

Those who prefer quick meal options can purchase brightyums ready-to-eat meals, with delights such as beef sukiyaki rice, steak with roast potatoes and carrots, and comforting Japanese curry rice with chicken karaage.


Consumer-Focused Convenient Product Features

In addition to offering consumers up to 25 percent in savings compared to non-house brand items, bright also presents solution-driven products engineered for greater convenience.

bright-innovations include brightspots Wet Wipes, manufactured with honeycomb-embossing to better trap dirt for easier cleaning, and brightspots Tissue Boxes, which are designed with a convenient perforated flap to push hard-to-reach tissues to the top.

Improvements have also been made to brightyums Mineral Water Bottles, now available in spill-proof packaging for mess-free drinking. These bottles are perfect for those on the go or at home.

Made in Singapore, for Singapore

To ensure quality and affordability whilst uplifting local suppliers, all brightfarms products are distributed by local companies, mostly small and medium businesses. foodpanda also works with suppliers and partners to integrate sustainability throughout the operating line, from environmentally conscious packaging to cleaner mobility solutions for last-mile deliveries.

bright products are exclusively on pandamart and available islandwide for round-the-clock delivery within an hour.

From Apr 29 to May 31, use promo code “TRYBRIGHT” for 20 percent off on all bright products on pandamart, with no minimum spend required.

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bright | New foodpanda House Brand with Pocket-Friendly Prices
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bright | New foodpanda House Brand with Pocket-Friendly Prices
foodpanda’s new bright house brand features high-quality products and produce from local distributors. Available exclusively on pandamart.

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