Jobstreet by SEEK Launches Animal-Themed Better Matches Campaign

Jobstreet by SEEK Better Matches Campaign
Jobstreet by SEEK Better Matches Campaign.

You must have seen them of late at places like MRT stations and carriages.

Billboards featuring cute, anthropomorphic animals in rather bizarre and awkward situations. For example, a giraffe that’s obviously not meant for the vehicle it’s driving.

They are in the cinemas too! I recall watching a certain animated feature before Civil War and Ghostbusters: Frozen Empire. An erudite-looking lion roars wisdom in a classroom, but instead of applause, receives shrieks from terrified kids.

Jobstreet by SEEK Better Matches Lion
Have you seen this fearsome lion at MRT Stations?

Well, if you’ve also seen these features but didn’t quite catch the full message or notice who they are for, these are part of Better Matches by Jobstreet by SEEK, a new brand campaign to spotlight better job matches with SEEK’s new platform.

As I shared a few weeks ago, Jobstreet by SEEK underwent quite the upgrade this year, embracing the power of AI to deliver better job matches and increase relevance and personalisation. At the same time, the Jobstreet, Jobsdb, and SEEK’s marketplace platforms across the APAC region also underwent a merger.

The Better Matches campaign follows the completion of said merger and highlights the new AI capabilities of the unified platform to provide, well, better matches. Instead of the usual smiley executives going to interviews and getting jobs and all that, the campaign humourously uses animal imagery to convey the increasingly complex jungle of job seeking and hiring, and illustrates what happens when you trap yourself in a job that’s just NOT intended for you.

Humour aside, there is no better time to harness the ever-expanding power of AI for job matching. Global talent shortages are at a 16-year high. 83 percent of employers in Singapore are also reporting difficulties in hiring skilled talent.

With Jobstreet by SEEK’s new united marketplace, employers and talents can now leverage AI technology for more matching opportunities. Employers can tap into a wider talent pool of over 40 million people across eight APAC markets, while talents can access more job opportunities from over 2.5 million employers.



With the new platform, employers can moreover deploy AI models to assess talent suitability and provide highly personalised recommendations by processing data from various sources, including resumes, job ad descriptions, and the employer’s past behaviours. This allows employers to hire fast and right.

Coming back to the Better Matches campaign, SEEK partnered with Talon Creative (Naga DDB Tribal) to create a series of animated animal videos that depict a giraffe, a lion, and a sloth working in woefully mismatched jobs that do not align with their inherent traits, leading to unforeseen consequences.

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When taken out of their natural environments, these animals are not set up for success – much like when candidates are not matched with the right enrollment that fits their level, strengths, and pace. The animal-themed campaign also symbolises the journey through the “talent jungle,” which both employers and talents have expressed difficulties in navigating via multiple surveys and online publications.

The aim of the campaign is to introduce Jobstreet’s new and improved platform as the latest digital solution to this growing problem. The campaign also comes with the promise of delivering more access to opportunities, talent, and more relevance and personalisation through AI technology.


Jobstreet will also be launching digital stickers and META filters on social media platforms like WhatsApp and Telegram.

To experience the new Jobstreet by SEEK platform, visit jobstreet.com or download the app on Google Play Store or the App Store.


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Summary
Jobstreet by SEEK Launches Animal-Themed Better Matches Campaign
Article Name
Jobstreet by SEEK Launches Animal-Themed Better Matches Campaign
Description
Brought to life through animated films, the ‘Better Matches’ campaign spotlights Jobstreet’s ability to use AI to deliver better job matches.
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