Explore Katong-Joo Chiat with Hidden.sg Today!

HIDDEN.sg @ Katong-Joo Chiat
HIDDEN.sg @ Katong-Joo Chiat

Katong-Joo Chiat is without a doubt, one of the most colourful and vibrant neighbourhoods of Singapore. With a new partnership by award-winning game company HIDDEN.sg and the National Heritage Board (NHB), you can now also explore the historical precinct interactively, as part of a national effort to promote the rich heritage of Singapore’s neighbourhoods.

Through a series of unique puzzles and clues, the HIDDEN.sg adventure game prompts players to set forth on a physical trail to discover various interesting Katong-Joo Chiat landmarks, alleyways, and streets – historical gems that reveal the area’s much-celebrated history and culture. Embarking from Haig Road Market and Food Centre, players will experience a game that offers a rare blend of the physical and virtual worlds, and through that, explore one of Singapore’s most beloved neighbourhoods.

For those who like a little more energy with their explorations, there’s a competitive race with attractive cash prizes too! The Katong-Joo Chiat interactive experience kicks off with a competitive race on Apr 20, 2024, one that will see teams of five set out to find hidden clues and uncover local landmarks in the shortest time possible. The first five teams to cross the finish line win vouchers and cash prizes up to SGD 800.

Thereafter, the game is open to all to play at their leisure. All you need to have to get started is a mobile phone with the WhatsApp messaging app installed. Simply send messages to the Void Deck Cat and Hannie virtual characters over WhatsApp and receive instructions on where to find the next clues and puzzles.

To give an example, Void Deck Cat and Hannie will ask users to head to various parts of Katong-Joo Chiat to answer a riddle or a question with clues that are nearby. During the quest, each player is rewarded with a free gift. Expected to be completed in an hour or two, the game will cost but SGD 9.90 for each ticket.

Part of the HAN Initiative

The HIDDEN.sg game is part of the NHB’s Heritage Activation Node (HAN) initiative that works together with local communities and volunteers to cultivate skills and co-create exciting heritage projects to uncover the untold stories that make communities special.

This latest interactive quest from HIDDEN.sg is also built on the company’s earlier success in developing interactive games and activities in Singapore. In November 2023, HIDDEN.sg’s popular adventure game was introduced at Changi Airport to enable users to explore the world-famous landmark through digital clues delivered to their phones. Earlier last year, HIDDEN.sg developed a free outdoor adventure game with SG Mobility Gallery that let players explore Tiong Bahru and Redhill.

Gerald Wee, Director (Education and Community Outreach) of the National Heritage Board, said. “Our partnership with Hidden.SG to offer this unique interactive gaming experience in Katong-Joo Chiat will give the public another fun and meaningful way to uncover the neighbourhood’s rich heritage and vibrant culture.”

“Through the HiddenSG @ Katong-Joo Chiat game, the public can not only deepen their understanding of the history of Katong-Joo Chiat but also win attractive rewards while enjoying a memorable activity that can deepen their bond with family and friends.”

Award-Winning Chatbot-Led Games

HIDDEN.sg’s unique chatbot-led games have notably won multiple awards such as the TripAdvisor Best of the Best Award for 2023. Since May 2022, more than 30,000 players have also signed up for HIDDEN.sg games that help them explore various neighbourhoods in Singapore through a blend of history and fun.

From couples on a date to corporate teams gathered for a fun day out, users have been attracted to HIDDEN.sg’s adventure games by the rich content and interesting blend of the physical and digital worlds. By bringing people on a trip to explore their neighbourhoods, the games furthermore help local businesses gain more foot traffic and potential customers. At Katong-Joo Chiat, for example, exclusive deals for players include a promotional offer at the local popular coffee bar Kōhī.

“While Katong-Joo Chiat is one of the most storied neighbourhoods in Singapore, many visitors will be surprised there is a lot more about the location that they have yet to discover,” said Loh Jun Wei, co-founder of HIDDEN.sg. “Like other spots in Singapore where HIDDEN.sg has offered such adventure games, Katong-Joo Chiat can be discovered in new, exciting ways through this interactive game.”


To participate in the competitive race, please visit the signup website. To sign up for the heritage trail and game, please visit the trail website.

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Explore Katong-Joo Chiat with Hidden.sg Today!

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