Income Eco Run 2024 | Run the Distance for Zero-Waste

Income Eco Run 2024 | May 26, 2024
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The Income Eco Run (IER) is back!

Once again, Singaporeans are invited to run their distance-of-choice at the Marina Barrage on Sunday, May 26, 2024, ahead of World Environment Day on Jun 5. 

Expounding the challenge, “How Far Will You Go for Zero Waste?”, IER is Income Insurance’s marquee event that drives climate-positive awareness and actions amongst Singaporeans. It remains one-of-a-kind in 2024 by having five run routes—3 km, 5 km, 10 km, 15 km and 21.1 km—allowing all participants to comfortably clock their preferred distance in support of a zero-waste lifestyle.

In addition to building wheelchair-friendly ramps at targeted run routes, this year’s edition will be even more inclusive with a new Kids Category that encourages children aged between four and 12 years old to run either 700 m or 1 km for the cause. The event will also be graced by Dr. Amy Khor, Senior Minister of State for Sustainability and the Environment of Singapore.

Dr. Khor will lead the 5 km flag-off at 7 am and run 5 km from the Marina Barrage to pledge her continued support for the zero waste cause. 

Mr Andrew Yeo, CEO, Income Insurance, said, “In addition to being a healthy activity that brings families and friends together, IER is more significantly a movement that rallies Singaporeans behind zero-waste practices and sustainable living. We aim to be exemplary for mass events in Singapore. Hence, we take deliberate steps to cut back waste and resources annually at the IER to raise public awareness that we can do our part, in our own way, for our planet. It is only through our collective actions that we reduce our overall carbon footprint, support climate-positive transition, and boost resilience in our limited environmental resources.”

Start off from last year’s IER.

Income Eco Run 2024 Highlights

A Dollar for Every KM Clocked

Income Insurance Limited (Income Insurance) will be matching one Singapore dollar for every kilometre clocked at IER 2024 to the Singapore Environment Council (SEC) in support of green initiatives. Last year, the IER donated SGD 40,000 to the SEC as part of the contribution to diverse outreach and training programmes.

Smaller and “Plantable” Bibs

The size of this year’s running bibs will be 65 percent smaller than the industry standard to minimise material wastage. (Compared to only 30 percent smaller in 2023) To make it fun and action-oriented, running bibs for the Kids Category will be made from seed paper, too, which can be planted at home to grow flowers, fruits, or vegetables.

A Continued NOPE to Plastic Cups

IER 2024 will continue to use only plastic-free recyclable cups at hydration stations. These 55,000 cups fully support the zero-waste cause as they can be easily recycled unlike conventional paper cups which have a waterproof plastic lining that hinders recycling.

Offsetting Carbon Footprints

Income Insurance will actively offset the carbon footprint of the event tees as well as participants’ commute to bib collection and the IER on the event day. 

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The event tees are made from 100 percent recycled materials and are available only as an opt-in purchase. The IER remains the only mass-run event that encourages participants to run in their own orange t-shirts or past Income Eco Run tees in its effort to promote reusing and to reduce waste. 

The run will also not offer commemorative medals to runners for their participation. Instead, runners are award e-certificates, with participants able verify their personal-best timings on the event website.

IER Village

Once again, the IER Village will host interactive and eco-friendly activities to educate and engage Singaporeans on sustainability beyond the run. 

Participants can look forward to engaging eco exhibits that showcase practical applications of 3Rs (Reduce, Reuse and Recycle) such as turning PET bottles into blankets. There will also be a marketplace of diverse organic and zero waste products and food items, such as meatless options, that champion mindful consumption and responsible resourcing to reduce our collective environmental impact. 

Waste Avoidance

IER 2024 will avoid all use-and-throw cutlery and will feature an organised washing system at the IER village to educate the public about waste avoidance and efficient water usage. The Marina Barrage will recycle the water used for washing at the event.


Do You Know?

The IER obtained an Eco Event label from the SEC for its various green initiatives in 2023 and is aiming to achieve the same recognition in 2024.


Route Information and Pricing

The run route will take participants on a journey through the iconic landmarks of Singapore, such as Gardens By The Bay and the Singapore Flyer. The finish point for the run is the IER Village which will boast a range of green festivities that participants and visitors can engage in.


Registration for the IER is now open at https://www.income.com.sg/ecorun with registration fees starting from SGD 45 for adults and SGD 24 for children.


Summary
Income Eco Run 2024 | Run the Distance for Zero-Waste
Article Name
Income Eco Run 2024 | Run the Distance for Zero-Waste
Description
Income Eco Run 2024 aims to scale up public education and climate-positive activities to advance the Zero Waste agenda.
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