ZALORA, Asia’s leading fashion and lifestyle e-commerce destination, and part of Global Fashion Group (GFG) is thrilled to announce the extension of its Snap and Drop Apparels Donation Program on its website and mobile app.
In the spirit of embracing sustainability and honouring the cultural tradition of spring cleaning, which symbolises the removal of bad luck and to usher in the Lunar New Year with a fresh start, this collaboration with Life Line Clothing, a local zero-waste textile collector, aims to inspire donations of preloved apparels to be reused or recycled into new items during this 2024 festive period.
To add an extra dash of excitement for donors this Lunar New Year, donors will receive SGD 10 cashback that can be redeemed for purchasing new apparels on their next ZALORA purchase.
Collected textiles will be diverted from landfills and sent to a Life Line Clothing facility to be sorted, then reused and resold if in good condition. Or, the textiles will be repurposed as raw materials for household items like gloves and tote bags.
Donors can drop their pre-loved apparels at 60 textile recycling bins island-wide, including easily accessible heartland and downtown locations such as:
- Ang Mo Kio
- Bukit Batok
- Buona Vista
- City Hall
- Marina Bay
- Pasir Ris
- Paya Lebar
- Tanjong Pagar
- Tiong Bahru
How to Recycle Your Old Clothes with ZALORA Snap and Drop Program
- Pack any clothes, shoes, bags, or other fabric items
- Snap a picture of the bag of donated items in front of the collection box at one of the drop-off locations
- Drop the items into the collection box, and take note of the collection box number (SG0XXX) located at the front of the box
- Fill up a form located on the ZALORA website to obtain cashback
In an effort to make these repurposed items more easily accessible to customers, and to provide a greater range of sustainable and environmentally-friendly pre-loved products, Life Line will offer selected upcycled items that have passed authentication and condition checks for purchase on the ZALORA website and app.
Arvind Devadasan, Head of Sustainability, ZALORA said: “As we approach the Lunar New Year, a time when the tradition of buying new clothes is deeply ingrained, we want to offer a meaningful alternative to the disposal of preloved garments. Our Snap and Drop initiative not only aligns with our values of sustainability, but also provides individuals to play a pivotal role in creating a greener and more sustainable fashion ecosystem.”
ZALORA’s upcycling and cashback programs have currently been rolled out in Singapore and Malaysia, with plans being explored to expand to other markets in the Southeast Asian region alongside local upcycling partners. This program is part of ZALORA’s sustainability initiatives on promoting a more circular fashion economy to tackle climate change, and part of a broader movement in GFG’s long-term People and Planet Positive strategy.
More information on the program can also be found here.