Crunchyroll, the ultimate home for anime worldwide, announced on Nov 3, 2023, that it will be a sponsor and promotional partner of the much- anticipated fan event Anime Festival Asia, held in Singapore from November 24 to 26, 2023.
It’s one of Crunchyroll’s first sponsorships in Southeast Asia as the brand looks to have a deeper connection with anime fans and viewers in the region. Attendees of the event can look forward to several activations from Crunchyroll during Anime Festival Asia, including:
- The JUJUTSU KAISEN Experience: Those that revel in cursed energy may enter The JUJUTSU KAISEN Experience, where they will find themselves immersed in expansive moments based on the hit dark fantasy series.
- Presence at the AKIBA Stage: Anime, and its characters, stories and content are at the center of Crunchyroll. As AKIBA Stage main sponsors, fans will be able to hear firsthand all these amazing things about anime streaming and beyond – like events, films, games, merchandise and more.
- SACRA Music Festival: Music is in the DNA of anime, and Crunchyroll will be there to rock out as the main sponsor of the festival on Nov 26. Since the launch of music on the service, fans are connecting anime with music each and every day. Fans attending the SACRA Music Festival will also be given Crunchyroll merchandise to enjoy alongside the music.
“As a leading destination for anime, Crunchyroll is thrilled to be on the ground with anime fans in Southeast Asia through our sponsorship at Anime Festival Asia,” said Markus Gerdemann, Crunchyroll’s Senior Vice President of Marketing. “Crunchyroll knows that fans in this part of the world have a unique relationship with anime, and we’d love to be part of that. Each activation at AFA will be tailored with the fans in mind.”
Held across Asia since 2008, Anime Festival Asia – AFA – is the largest and most followed J-Culture & Anime Comics Game (ACG) Festival in Southeast Asia. In 2022, AFA had a record-breaking attendance of over 145,000 attendees.
Crunchyroll offers fans in Southeast Asia more than 3,100 hours and 8,200 episodes of anime content, one of the largest in the region. The current October season includes such hits as Dr. STONE, Frieren: Beyond Journey’s End, JUJUTSU KAISEN, and SPY x FAMILY as well as the addition of current One Piece episodes in sub and dub. Berserk of Gluttony, Goblin Slayer, and Bucchigirl are exclusive to Crunchyroll in the region.