Sony Presents Alpha Fest: Where Innovation and Creativity Converge!

Sony, a trailblazer in the world of digital imaging, is thrilled to invite photo and video enthusiasts of all levels and the public to Alpha Fest, an immersive event celebrating the craft of photography and videography at Shoppes at Marina Bay Sands, Digital Light Canvas (Basement 2) on Sep 29, 2023 – Oct 1, 2023. Event attendees will be able to participate in sharing sessions featuring international photographer Mark Galer and local Alpha Creators & Professionals of all genres/trades, hands-on shooting areas, photo contests and more, that will redefine the photographer’s experience.

Get ready to dive into the world of cutting-edge imaging technology and artistic expression. Here’s what you can expect:

  1. Get Your Hands on the Latest Gadgets: Discover the future of photography with an exclusive opportunity to try out the newly released A7C II and A7CR cameras, accompanied by the cutting-edge lenses SEL1635GM2, SEL400F28GM, and SEL600F40GM. Experience the power and versatility of these revolutionary tools – from an upgraded processor to the latest Sony auto-focusing algorithms – that are sure to take your photography and videography to new heights.
  2. Learn from the Best: Professional photographer, educator and guest speaker Mark Galer will lead a talk that will explore innovation in photography and how digital imaging has evolved through the years. A seasoned professional photographer with decades of experience and a background in commercial photography, he will be sharing personal anecdotes and tips, and sharing his thoughts on the role of AI and other developments in relation to photography and videography with Sony cameras. He is also the writer of over 30 photography books.
  3. Master Your Craft: Enroll yourself in the Alpha Creators & Professionals’ workshops happening over all three days, where seasoned experts will guide you through a diverse array of photography and videography techniques employed in various shooting styles.
  4. Unleash Your Creativity and Stand to Win: Calling all Sony users – flaunt your skills in our thrilling photo contest happening in real time on Saturday, Sep 30, and Sunday, Oct 1. At 10 AM on both days, a unique theme will be revealed at the Alpha Fest and on Sony Singapore’s social platforms. Grab your best shot in just five hours and be sure to submit your photos by 4 PM on both days for a shot at winning incredible prizes, worth up to SGD 700 Sony Store voucher, that will elevate your photography game. Winners of each day will be announced at 7 PM. Terms and conditions apply1.
  5. Collect and Win: Receive an activity card when you arrive and embark on a journey to fill it up by participating in various event activities. The more you engage, the closer you get to receiving one of our three exclusive keychains and voucher booklet for use at Sony Stores and photo dealers. Each day will feature a different keychain, so come down on all three days to collect all three keepsakes as a memento of your Alpha Fest experience.
  6. Exclusive Sensor Cleaning Service: The best skills and techniques are supported by gear that is kept in pristine condition. Exclusively for My Sony members with Sony interchangeable-lens cameras, Sony will be offering a sensor cleaning service. Please remember to register in advance as walk-ins will not be accepted.

Event Details

Dates: Friday, Sep 29, 2023 (2 PM – 8 PM) | Saturday, Sep 30 – Sunday, Oct 1, 2023 (10 AM – 8 PM)

Venue: Digital Light Canvas (Basement 2), Shoppes at Marina Bay Sands, 8 Bayfront Avenue, Singapore 018955

Head down to Alpha Fest for a weekend that promises to be a journey into the world of photography. Whether you are an amateur or a seasoned pro, we welcome you experience the magic of Sony Alpha and to #beAlpha.

Pictures from Sep 30

Sony Alpha Fest 2023 @ Marina Bay Sands
Sony camera enthusiasts at Alpha Fest 2023.
Sony Alpha Fest Model Display
A lovely model waiting to be photographed with the Sony models on display. (I foolishly used my phone for this shot! I should have used an Alpha!)
Sony Alpha Cameras
Lots of models for all to try their hands at.
Sony ZV-1F Vlog Camera
The Sony ZV-1F. I’ve seen the footage taken with this Vlog Camera. I’ll say it perfect for all aspiring YouTubers!


For more information on the upcoming Alpha Fest, please visit https://www.sony.com.sg/microsite/AlphaFest2023/index.html.


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Sony Presents Alpha Fest: Where Innovation and Creativity Converge!
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Sony Presents Alpha Fest: Where Innovation and Creativity Converge!
Scribbling Geek
Scribbling Geekhttps://www.scribblinggeek.com
Geek, gamer, writer, movie lover, photographer, and occasional graphic artist. I like to consider myself a one-stop content creator of sorts. But the truth is, I obsess over too many hobbies.

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