I recently featured the new TANGS at VivoCity when introducing the new retail and F&B zone at Singapore’s largest mall. Here are more details of what you can expect at the refreshed outlet if you’re heading over this June school holiday! More information about promotions, special offers, and activities too.
TANGS at VivoCity Welcomes You Home
Following a large-scale revamp since October 2022, TANGS at VivoCity makes a long-awaited return!
The new iteration of Level One places sustainability and accessibility at the forefront, and features a curated collective of family favourites tailored to both the young and young-at-heart. Guided by TANGS’ time-honoured values, the in-house retail team designed a joyful space to bring people together too.
Boasting more than 50,000 sq ft of space, the two-storey playground places the shopper’s experience at its heart. Spanning 40 metres wide, the relocated entrance at Lobby R on Level One has doubled in size—maximising space for ease of movement and bringing the store closer to neighbouring cafés.
Visitors are instantly granted a spectacular front-row view of the store, with widened pathways that heighten visibility and enhance access. From the start, an open invitation is extended to crowds from all walks of life.
As you can see from the above picture, the new entrance is also clad entirely in a contemporary brown gloss paint and illuminated by the vibrant TANGS logo above — a familiar sight to behold. At a glance, the new floor might look and feel wholly different. The harmony of organic curved forms, strong linear elements and softer cove lighting lends it a subtle fluidity that appeals to the modern eye. Still, it preserves fond facets of local culture: Grilles line the exterior, adding rustic intrigue with a metallic finish.
Merging a locally relevant design vocabulary with an underlying aesthetic consistency, the team takes cues from the old store’s original charm while looking through the lens of sustainability. The new space draws on regenerative principles — with circularity in mind, materials are maintained, repaired and upcycled.
“On the whole, we want customers to feel a sense of belonging when they enter the space. Along with urban touches to existing structures, we repurposed furniture and fixtures to stay true to our roots. It’s a blissful marriage of past and present,” says Seah Siew Mei, the store design manager who oversaw the revamp.
Considering the intricate needs of the shopper, the team undertakes a strategic approach to reorganising the retail space. The new floor is sensitively rendered to embrace a minimal layout, where sections are separated by flexible frames and clear walkways. Visitors are encouraged to roam freely and transition with ease within the communal setting. At every corner, there’s something for the whole family: TANGS Kids is nestled between both Men’s and Women’s.
Altogether, the new floor makes shopping easier for all — highlighting an extensive product range by way of functional elegance. “Long before we were omnichannel, we recognised the importance of making space for physical, in-person connections. TANGS has always been the place where generations gather to shop and make memories. Through the details, we built on sentimental layers to put together a cosy experience for all.” Siew Mei added.
A Hybrid Of Adventures
Ignite creative sparks at the new TANGS Kids: An escapade for both the young and young-at-heart.
Foregrounded by a playful palette of pastels, the intimate space lights up with character and injects an energetic dose of joie de vivre to the store. From top to bottom, find little surprises against the norm: Cascading leaves, trunk-like pillars and silhouettes of a soothing canopy — resembling a mini forest to explore. Fostering curiosity and exploration, it’s a welcome retreat where all can learn through play.
“I’m looking forward to seeing Level One take on a new look, along with the exciting showcases of brands at every turn,” says Salamah, a retail associate who has been with the store for 15 years.
Expect personalised shop-in-shop concepts across all categories, with colourful collages specially curated by every brand. Unique collections take centre stage in each interactive zone, and visitors get to see, test and experience — to their heart’s content.
Familiar Favourites
Shopping at TANGS is a familial tradition and shared pastime. Shoppers can enjoy a curated collective of family-favourite brands and products on the new Level One, and all home essentials — quality bed linen, exquisite tableware, and more on Level Two.
Clarins’ updated counter sports a new look: Designed with eco-consciousness in mind, the brand builds their first department-store French Botanist Hub — incorporating materials from all-natural and renewable sources into its new interior at TANGS. Beauty enthusiasts also get to discover a wonderland of mainstays from Albion, Lancôme, M.A.C., and SK-II, as well as mesmerising fragrances from Giorgio Armani Beauty, and YSL Beauty.
Trendsetters will find the latest from American Tourister, Braun Buffel, Lojel, PleatsMama, Forever New, TOMS, Marhen J, and Yacht 21.
To top it all off, explore Maison Q, Miffy, and Moo Moo Kow’s adorable kids’ essentials and a functional range of essentials from Hegen and Mimosa. There’s something for everyone!
Some Brands to Look Out For at Tangs at VivoCity
LOJEL
Making its debut at TANGS at VivoCity, LOJEL’s shop-in-shop concept store features a quality curation of urban styles.
Founded in Japan in 1989, LOJEL offers an evolving range of luggage, bags, and accessories. The brand has since expanded worldwide — headquartered in Hong Kong with teams in Canada, Finland, France, and China.
Today, LOJEL is sold in 15 territories across the globe, pushing the envelope for travel and everyday mobility with innovation and inspiration. Apart from stylish and functional luggage, the brand now also includes premium leather essentials and adaptable bags made of high-quality recycled fabric.
Samsonite
Samsonite is known for building an extensive legacy in trendsetting travel solutions. Recognising their influence and leveraging on their expertise in innovation, the brand sets out with a vision to become the most sustainable lifestyle bag and travel luggage company in the world. Keep a look for their showcase at the refreshed TANGS @ VivoCity!
Miffy
Miffy builds their first department-store shop-in-shop concept store at TANGS, capturing the hearts of generations with simple yet captivating designs that spread positivity and kindness. With oversized lush toys, educational toys and fun, interactive displays, the world of Miffy comes to life like never before.
Inspired by the all-time favourite character’s charming and playful nature, the brand’s immersive space will surely appeal to adults and kids alike too; infusing bright and cheerful colours — reminiscent of Miffy’s aesthetic. Yellow, the brand’s signature shade, and simple white lines come together in a single display.
Maison Q
Maison Q’s first department-store shop-in-shop concept store makes its debut at TANGS!
Enter the brand’s playful and cheeky world, where the kids take centre stage. Inspired by the exuberant nature of these little ones, the brand is proud to be creating pieces that are beautiful, well-made and delectably reversible since 2015. Why reversible apparel? Oh, they are simply just double the fun and twice the mileage. Think: Two designs in one dress, and a shirt that can be worn two ways, in many happy prints.
Maison Q’s reversible apparel — consisting of outfits for the whole family — is produced at the brand’s family-owned atelier in Tasikmalaya, Indonesia. The art of producing reversible apparel s is a complex one which requires meticulous workmanship and the utmost attention to detail.
Check out the E-Catalogue for the New TANGS at VivoCity!
Exciting Activities and Privileges Await!
Throughout the launch season, shoppers at TANGS at VivoCity can expect exciting workshops for kids as well as purchase-for-purchase, gift-with-purchase, and Standard Chartered Bank cardholders’ exclusive offers.
Activities
Tune in to TANGS.com and follow us on Instagram and Facebook for details on how to sign up!
DIY Photo Frame Workshop
- Jun 24 (Sat) & Jun 25 (Sun)
- 3 pm to 3.45 pm
- Level 1
- Ages 4+
Discover the joy of artmaking with OOLY, and let your little ones explore their artistic side. With the help of OOLY’s art tools, the kids get to embark on fun art projects and creative experiments.
C2+ Hand Sanitiser Making Workshop
- Jun 17 (Sat) & Jun 18 (Sun)
- 2 pm to 2.30 pm | 3 pm to 3.30 pm
- Level 1
- Ages 4+
From C2+’s various food valorisation techniques to sustainable practices, the kids get to learn more about eco-friendliness. The best part? Every child takes home a bottle of hand sanitiser!
Promotions
Exclusive Purchase-With-Purchase Offers At TANGS At VivoCity (Till Jun 30, Fri)
With a min. SGD 80 nett spend on TANGS Fashion and Kids in-store.*
*Limited to 3 combined same-day receipts for in-store purchases. Subject to design/colour availability. While stocks last. TANGS reserves the right to replace Special Buy items with other items of equal value should they be unavailable. Other conditions apply.
Exclusive Gift-With-Purchase Offers At TANGS At VivoCity (Till Jun 30, Fri)
With a min. SGD 50 nett spend on TANGS Kids in-store.*
*While stocks last. Conditions apply. Limited to 1 redemption per customer daily. Maximum 3 same-day accumulated receipts per transaction.
Standard Chartered Bank Cardholders’ Exclusive
Receive a SGD 20 voucher with a min. SGD 280 spend using your Standard Chartered Credit Card.
