Bridal jewellery isn’t something that I usually write about, but I-PRIMO’s flagship store opening at ION Orchard still caught my attention because of its mythology association.
There’s a new bridal ring specialist in Singapore, one that came all the way from Japan!
One of the largest bridal jewellery chains in Japan, with some 112 stores in Japan and across East Asia. I-PRIMO officially opened their Singaporean flagship store at ION Orchard yesterday, i.e., Nov 24, 2022. The opening marks the company’s formal expansion into the Southeast Asian market. Soon-to-weds in Singapore can now experience their legendary service quality that includes dedicated consultations, an extensive selection of diamond and ring designs, custom fitting, and even complimentary professional cleaning for life.
As a Japanese brand that upholds the concepts of Omotenashi and Omoiyari, each ring purchase at I-PRIMO is also meant to be a memorable experience to be cherished. The ION Orchard flagship store furthermore has over 200 ring designs, many of which are named after mythological Greek characters or constellation stars.
It’s a starry and dreamy experience, in other words, to decide on one’s wedding rings with them. For guys looking to pop the big question, getting an I-PRIMO engagement ring with the right goddess name might just improve one’s chances of a positive response too. (Me thinks)
A Brand-New I-PRIMO Flagship Shop at the Heart of Orchard Road
As an assurance of quality, I-PRIMO diamonds are awarded the Triple Excellent status, the highest standard in terms of proportion, symmetry, and polish. They are also 3Excellent, which means hearts and cupids are clearly visible. In other words, capable of maximum brilliance.
Inspired by the Stars and Classic Mythology
Some starry showpieces of I-PRIMO’s designs and craftsmanship.
I-PRIMO ION Orchard is located at 2 Orchard Turn, B1-33, ION Orchard, Singapore 238801. Opening hours are 10 am to 10 pm daily.
To make a reservation for a consultation, head over to their official website and click the button on the top right.